Fashion fans, mark your calendars. From November 11, 2026, to March 14, 2027, Atlanta hosts Emily in Paris: Fashion Without Rules, a costume show by Marylin Fitoussi. The exhibition takes over SCAD FASH Museum of Fashion + Film in Midtown. It pulls the colorful wardrobe of a hit series off the screen and into the gallery.
This guide covers prices, booking steps, opening hours, parking and visit tips. Additionally, it helps you plan a smooth day. Details can change, however, so check the official museum website before you go.
What Is This Exhibition About?
The show celebrates the clothes of Netflix’s popular series about an American marketer in France. Marylin Fitoussi, an Emmy-nominated costume designer, shapes the look of the show. She mixes vintage couture, clashing colors, loud prints and oversized accessories. Critics often debate her style. Fans, however, adore its joy.
Fitoussi describes her work as a refusal to follow fashion rules. That idea gives the exhibition its name. Therefore, you should expect color, texture and plenty of surprises. The museum invites you to judge each outfit up close.
Emily in Paris: Fashion Without Rules at a Glance
The table below lists the key facts. Save it before you travel.
| Detail | Information |
| Exhibition run | November 11, 2026 to March 14, 2027 |
| Venue | SCAD FASH Museum of Fashion + Film |
| Address | 1600 Peachtree St. NW, Atlanta, GA 30309 |
| Phone | 404.253.3132 |
| First day | Wednesday, November 11, 2026 |
| Last day | Sunday, March 14, 2027 |
| Opening celebration | Tuesday, November 10, 2026, with a cast talk and preview |
| Best for | Fashion lovers, TV fans, students and costume designers |
What You Can See Inside
Costumes Up Close
The main draw is the wardrobe itself. You can study stitching, fabric and trim that the camera never shows. Bold hats, bright coats and dramatic dresses fill the galleries. Each piece shows how a costume builds a character.
The Story Behind the Seams
The exhibition also explains the design process. Fitoussi hunts for vintage pieces and blends them with work from major fashion houses and rising designers. She also fits actors in a Paris atelier. As a result, visitors learn how an idea turns into a finished look.
Fashion Meets Film
SCAD FASH often pairs garments with film clips, talks and gallery events. Admission covers the special exhibitions, films, lectures and gallery talks that the museum schedules. Therefore, check the events calendar before your visit. A talk or screening might match your plans.
Why This Exhibition Arrives at the Perfect Time
Timing adds to the buzz. The sixth and final season of the series arrives on December 24, 2026, according to current reports. Fans will want to relive favorite looks before the story ends. Moreover, the winter run gives travelers a cozy indoor activity during the holiday season.
The show also follows the release of a fashion guide by Fitoussi, published by Assouline in December 2025. Readers who love that book will enjoy seeing the real garments in person.
Admission Prices
The museum lists clear prices for general entry. Special exhibitions, films, lectures and gallery talks come with the same price. You do not need a second payment for most scheduled programs.
| Visitor type | Price |
| General admission | $10 |
| SCAD alumni | $5 |
| SCAD students, faculty and staff | Free |
| SCAD FASH members | Free |
| Seniors, military and youth | Check with the museum |
Some travel websites list different prices or free entry. However, the official museum page always has the final word. Therefore, confirm your price before you pay for Emily in Paris: Fashion Without Rules or plan a group outing.
Membership may suit repeat visitors. Members enjoy free entry and extra perks. Additionally, membership supports exhibitions and education programs. If you plan several visits during the four-month run, compare the cost of a membership with the cost of single entry.
How to Book Your Visit
Booking is simple. Follow these steps.
- Visit the official SCAD FASH website and open the visit page.
- Choose the daily admission option.
- Pick your date and the number of guests.
- Select the correct price type for each guest.
- Enter your details and finish the checkout.
- Save your confirmation on your phone.
Reserving ahead is wise, especially for weekends, school breaks and the weeks after the final season debuts. Furthermore, an early booking lets you pair your visit with a guided tour.
Group Visits
Schools, clubs and fashion classes can ask about group visits. Call the museum at 404.253.3132 or send an email through the website. Moreover, give the museum your group size and preferred date as early as possible.
Gift Ideas
A museum visit makes a fun gift for a fashion fan. Pair the entry with a coffee in Midtown or a copy of the costume book. Consequently, the gift becomes a full day out.
Opening Hours and Best Times to Visit
The museum follows a weekly schedule. Hours may shift on holidays, so double-check before you travel.
| Day | Hours |
| Sunday | Noon to 5 p.m. |
| Monday | Closed |
| Tuesday to Friday | 10 a.m. to 5 p.m. |
| Saturday | Check the official website |
The exhibition opens on a Wednesday and closes on a Sunday. Therefore, the first day runs from 10 a.m. to 5 p.m., while the last day runs from noon to 5 p.m. Expect holiday changes around Thanksgiving, Christmas and New Year.
When to Go
Weekday mornings usually feel calmer. You get more space to study each outfit and take photos. In contrast, weekend afternoons often draw bigger crowds. If you can only visit on a weekend, arrive near opening time.
Plan about 60 to 90 minutes for the galleries. However, costume lovers may want longer. Add time if you plan to join a tour or watch a film clip.
Getting There and Parking
The museum sits inside the SCAD Atlanta campus at 1600 Peachtree St. NW. It lies in the heart of Midtown, close to many cafes, shops and cultural spots.
Driving and Parking
Visitor parking uses designated spaces on the fourth floor of the garage behind the main SCAD Atlanta building. Follow the SCAD FASH signs to those spaces. Then take the elevator to level M. Allow a few extra minutes to find the spots.
Public Transit and Rideshare
Midtown has good transit links, and Arts Center MARTA station sits close by. Check your route on the day, however, because service can change. Rideshare also works well. Ask the driver to stop at the main SCAD Atlanta entrance.
Accessibility
If you need step-free access or other support, call the museum before your visit. Staff can explain the best entrance and route. Additionally, they can answer questions about seating and gallery layout.
Guided Tours and Extra Experiences
Docent-Led Tours
The museum offers guided tours that explain the designers, garments and stories behind the works. Tours currently run Tuesday to Friday at 11 a.m., 1 p.m. and 3 p.m. On Saturday and Sunday, a tour starts at 1 p.m. Meet your guide in the lobby, and reserve your spot in advance.
SCAD Story
Before or after your visit, try SCAD Story. It is a free, immersive 4D film experience about fashion, art, design and film. It runs Monday to Saturday from 10 a.m. to 5 p.m., and on Sunday from noon to 5 p.m. You can reserve a complimentary ticket online.
Opening Celebration
The museum plans an opening preview on Tuesday, November 10, 2026. The event includes a talk with the cast and a reception. Access rules may differ from regular admission. Therefore, check the events page for details.
Smart Tips for First-Time Visitors
- Book early for weekends and holiday weeks.
- Wear comfortable shoes, because gallery floors take time to explore.
- Bring a charged phone for photos, but follow the museum’s photo rules.
- Dress with some flair. The theme rewards bold color.
- Read the wall text. It shares the design ideas behind each look.
- Join a tour if you want deeper stories.
- Pair the visit with a stroll through Midtown or a stop at a nearby art museum.
Additionally, bring a friend. Fashion looks even better with someone to debate it.
Conclusion
This winter, Atlanta offers a bright fashion treat. Emily in Paris: Fashion Without Rules runs from November 11, 2026, to March 14, 2027, at SCAD FASH Museum of Fashion + Film. General admission costs $10, and some groups pay less or enter free. Booking online saves time, especially on busy days.
The museum opens Tuesday to Friday from 10 a.m. to 5 p.m. and Sunday from noon to 5 p.m. It stays closed on Monday. Parking uses the fourth-floor garage behind the main building. Furthermore, guided tours and the free SCAD Story film add value to your day.
Plan ahead, confirm the latest details on the official website, and enjoy a visit full of color, courage and creativity.
Frequently Asked Questions
1. When does the exhibition run?
The exhibition runs from November 11, 2026, to March 14, 2027.
2. Where does the exhibition take place?
It takes place at SCAD FASH Museum of Fashion + Film, 1600 Peachtree St. NW, Atlanta, Georgia.
3. How much is general admission?
The museum lists general admission at $10. SCAD alumni pay $5, and SCAD students, faculty and staff enter free. Confirm current prices on the official website.
4. Do I need to book in advance?
Booking ahead is wise. It saves time and protects your plans on busy weekends and holidays.
5. What are the opening hours?
The museum opens Tuesday to Friday from 10 a.m. to 5 p.m. and Sunday from noon to 5 p.m. It closes on Monday. Check the website for Saturday hours.
6. Is there parking?
Yes. Visitor parking sits on the fourth floor of the garage behind the main SCAD Atlanta building. Follow the SCAD FASH signs and take the elevator to level M.
7. How long does a visit take?
Most guests spend 60 to 90 minutes. Fans who join a tour or watch film clips may stay longer.
8. Are guided tours available?
Yes. Docent-led tours run Tuesday to Friday at 11 a.m., 1 p.m. and 3 p.m., and on weekends at 1 p.m. Reserve your spot in advance.
9. Can I take photos?
Photo rules vary by gallery. Look for signs and ask a staff member if you feel unsure.
10. Is the exhibition suitable for children and teens?
Yes. The bright costumes appeal to many ages, and teens often enjoy the museum. Confirm any youth pricing with the museum before you visit.
