Soulfrito The Urban Latin Music Festival

The Brand
Soulfrito  is a lifestyle and entertainment brand focused on capturing the essence of Urban Latino culture. Soulfrito’s events are renowned for effectively reaching “New Generation Latinos,” an under-represented yet burgeoning youth market consisting of a massive and diverse group of Urban Latino cultural enthusiasts.

Soulfrito Music Festival Soulfrito Music Festival is the Nation’s only annual Urban Latin music festival that brings together and showcases popular, new and emerging artists from each genre of Urban Latin music.  The festival, attracts a Multi-Cultural audience primarily consisting of second and third generation Latinos that are predominantly bi-lingual U.S Hispanics.  Soulfrito provides the only platform for mainstream urban and pop artists/DJs to perform alongside Latin music artists in addition to showcasing Live Art installations from Multi-Cultural Visual Artists. Soulfrito is considered a premier launch pad by talent and industry and has helped launch artists such as Pitbull, Aventura and Wisin Y Yandel to name a few.

Soulfrito Arts Foundation
Soulfrito Arts Foundation Soulfrito Arts is a non-for-profit cultural organization dedicated to the advancement and promotion of the Urban Latino culture in America today,  through music, fashion, film, theatre, literary and visual arts. We facilitate events designed to promote the Urban Latino arts. Through our events we aim to motivate, inspire and empower the Multi-Cultural  communities and showcase their talents.

Through our events and programs we provide emerging artists with a platform to showcase their talents and work with brands. Select programs have been created to motivate youth to exercise their creative abilities and pursue furthering their Education, Careers and Business’ within the arts. Our programs provide them with access to information about careers, leadership, financial literacy and entrepreneurial skills. For more information visit:



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